Explaining to Non-Technical Stakeholders

Behavioral Interview Guide

Interview Question: Tell me about a time you had to explain a technical concept to a non-technical person.

Great engineers can communicate complex ideas simply. Interviewers want to see you can bridge the gap between technical and non-technical worlds—a critical skill for collaboration with product, design, leadership, and customers.

What Interviewers Are Looking For

  • Empathy: Can you understand their perspective and knowledge level?
  • Simplification: Can you remove jargon without losing meaning?
  • Analogies: Can you relate technical concepts to familiar ideas?
  • Focus on Impact: Can you explain why it matters to them?

STAR Framework

S - Situation

What concept did you need to explain? Who was the audience?

A - Action

  • Assess their existing knowledge
  • Use analogies and visual aids
  • Focus on business impact, not technical details
  • Check for understanding and adjust

R - Result

They understood and made an informed decision.

✓ Strong Answer

"I needed to explain our caching strategy to the CEO. Instead of talking about Redis and TTLs, I used a library analogy: 'Instead of walking to the warehouse for every book request, we keep popular books at the front desk.' Then I translated to business impact: 'This will make our app 3x faster and reduce server costs by 40%.' They immediately approved the project."